How IKEA shape your reality

Will your brain choose the happy end?

You might know this, but IKEA is the world champ of behavioural manipulation. The main part of their business model is to get customers into their consumer maze, thats why only a fraction of their product line is on their webpages.

When in the maze IKEA is mastering a hair-raising balancing act between overloading the costumer into stress rage and get them into consumer zombie mode, buying goods they’d never knew they needed. Mostly though… they fail. Fathers leave the counter with screaming children, itching sweat and stuff even their woman really can’t explain. So the IKEA experience has been synonymous with a trip through hell in order to satisfy a nest builder.

The counter measure against IKEA’s worst nightmare, that people start actually planning their trip with a shopping list, is a bribe. All most free softice and snacks in the post-counter area is all about turning the storytelling on its head. When the end is good all is good. Now since IKEA is serious about what they do, you will find their next trick astonishing. A full stomach is not reassuring enough for these guys. So what do they do? They exploit your good manners.

Will your brain choose the happy end?
Will your brain choose the happy end?

In the picture you see a sign asking “how was you experience today) with 2 options, BAD and GOOD. you are supposed to choose one and inform IKEA. But it is physically discomforting to show such hostility in public, particularly after getting so generously fed. So I suspect that the trick is not necessary to get people to press their opinion, but to get them to unconsciously conclude whether it has been a good experience or not. IKEA want to paint reality in black and white and your good manners forbid you to publicly push the negative button. So your subconsciousness will automatically push the GOOD experience button inside your head and there you go.. You defacto had a good shopping experience in IKEA and are happy to return…(with no shopping list)

 

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